Prepared by Melleka Marketing

YOURSWAMI × JARED GORDON

Influencer Partnership & Paid Advertising Strategy

Turning Creator Influence Into Brand Awareness, Engagement & Sign-Ups

02 / 10
The Opportunity

500K Followers.

One Powerful Opportunity.

Jared Gordon brings an engaged audience of over 500,000 followers across platforms, built on authentic content and real credibility in the sports and entertainment space. Our strategy leverages that trust to introduce YourSwami through entertaining, native-feeling content, then amplifies the strongest performers with targeted paid advertising.

The goal is to transform a creator partnership into an ongoing marketing engine, not a series of one-off promotional posts.

01

Authentic Creator Content

Produce entertaining, scroll-stopping short-form videos that feel native to Jared's existing content style. No forced reads. No generic sponsorships.

02

Paid Advertising Amplification

Take the best-performing organic content and run it as paid Meta ads, reaching audiences far beyond Jared's following with proven creative.

03

Direct Audience Engagement

Drive measurable traffic, sign-ups, and brand recognition through trackable links, Instagram Story swipe-ups, and strategic call-to-action placement.

03 / 10
01
Primary Concept

The Swami Knows.
And Jared Does Too.

A playful, attention-grabbing UGC video where Jared Gordon speaks directly to his audience before The Swami interrupts, slides his video out of frame, and takes over the screen to introduce YourSwami. Jared slides back in to deliver the closing tagline. Fun, authentic, energetic, and built for paid advertising performance.

Video Format

Vertical 9:16 20 - 30 Seconds UGC Style

Primary Channels

Facebook Ads Instagram Ads Instagram Reels

Closing Sequence

"The Swami Knows!"

YourSwami branding + strong CTA

Click Here to Join

The tone is fun, authentic, and memorable. Script is preliminary and will be refined around YourSwami's approved messaging and Jared's natural delivery style.

04 / 10
Video Storyboard

Concept 1: Scene-by-Scene Breakdown

20 to 30 second vertical video (9:16) optimized for Instagram Reels and paid Meta placements.

0 - 5s
The Hook

Scene 1: The Hook

Jared speaks directly to camera from a gym or casual setting.

"Everyone thinks they know sports. But let me introduce you to someone who REALLY knows."
5 - 8s
The Interruption

Scene 2: The Interruption

The Swami suddenly enters from the side and playfully pushes Jared's video off-screen. Animated sliding transition with a humorous sound effect.

8 - 18s
The Introduction

Scene 3: The Introduction

The Swami takes over the screen with platform visuals and energetic text.

"I'm The Swami, and if you love sports, you're going to want to check out YourSwami."
18 - 24s
Jared Returns

Scene 4: Jared Returns

Jared slides back into frame and delivers the closing line.

"You heard him. The Swami Knows!"
24 - 30s
Call to Action

Scene 5: CTA

YourSwami logo appears with headline and clear call to action.

THE SWAMI KNOWS. — CLICK HERE TO JOIN
05 / 10
02
Instagram Stories Campaign

From His Story
to Our Platform.

An Instagram Story sequence designed to leverage Jared's existing audience and drive direct traffic to YourSwami. Authentic, selfie-style delivery with screen recordings of the platform experience and trackable link stickers.

Story 1 of 3 YourSwami
The Introduction

Jared films an authentic selfie-style video introducing YourSwami to his followers.

"What's up, everyone? I want to put you onto something called YourSwami."

Story 2 of 3

Screen Recording

The Experience

Jared explains why his audience should check it out. Includes screen recordings of YourSwami's actual user experience.

Story 3 of 3 YourSwami
The CTA

Jared returns on camera with a direct call to action.

"Go check it out. Hit the link and join. The Swami Knows!"

Swipe Up to Join

Unique tracking links measure traffic and sign-ups from each Story. Instagram link sticker directs viewers directly to YourSwami.

Stories scheduled around agreed promotional dates. Content may be adapted for X and Kick if included in the partnership agreement.

06 / 10
03
Recurring Content Series

Think You Know?
The Swami Knows.

A recurring short-form content series featuring Jared Gordon and The Swami. Two personalities, entertaining exchanges, and a recognizable format that keeps audiences coming back. The goal is repeatable content that feels entertaining, not promotional.

JG
Jared Gordon

"Think you know who's taking the win this weekend?"

S
The Swami

"You already know what I'm going to say..."

VS

Episode Format

1

Jared opens with a sports question, hot take, or prediction

2

The Swami interrupts with his own perspective

3

Quick, entertaining back-and-forth exchange

4

Both close with "The Swami Knows!" + YourSwami CTA

Distribution Channels

Instagram Collaborative Reels Organic Social Meta Paid Advertising Additional Creator Channels

Distribution to additional platforms subject to partnership agreement terms. Collaborative Reels appear on both Jared's and YourSwami's profiles.

07 / 10
Paid Advertising Strategy

Creator Content That Works

Beyond the Creator's Audience.

Melleka Marketing transforms approved UGC videos into paid Meta advertising campaigns. We handle creative direction, editing, testing, and optimization so the content works harder and reaches further.

Phase 1

Content Production

  • Provide creative direction and preliminary scripts
  • Jared records authentic vertical videos
  • Receive original footage for professional editing
  • Create multiple versions with different hooks, captions, and CTAs
Phase 2

Campaign Launch

  • Test multiple UGC ad variations simultaneously
  • Target relevant, eligible audiences on Meta platforms
  • Optimize campaigns for website registrations where tracking permits
  • A/B test hooks and CTA messaging
Phase 3

Optimization

  • Monitor ad performance and engagement metrics
  • Identify winning creative variations
  • Refine messaging, targeting, and placements
  • Scale successful campaigns based on results and budget

Paid media usage rights must be confirmed before launching any advertising campaigns. All campaigns are subject to applicable Meta platform advertising policies and any necessary approvals.

08 / 10
Measurement

From Views to Real Results.

Creator Content

Videos, Stories, Reels

Views & Engagement

Likes, shares, comments

Link Clicks

Tracked per placement

Website Traffic

Sessions on YourSwami

Registrations

Completed sign-ups

Primary KPIs

Video Views & Engagement

Link Clicks

Website Traffic

Cost Per Click

Completed Registrations

Cost Per Registration

We recommend using separate tracking links for creator Stories, organic posts, and paid ads to clearly understand which placements generate the strongest results.

09 / 10
Pre-Launch

What We Need

Before Launching.

Aligning the creative strategy with the partnership agreement. These details will determine the final campaign scope and production calendar.

Number of videos, posts, and Stories included in the partnership

Duration and frequency of promotional deliverables

Permission to repurpose creator videos into paid advertisements

Length of paid advertising usage rights for creator content

Access to original video files for professional editing

Script approval and content revision allowances

Platform scope: Instagram, X, Kick, and any other channels included

Creator compensation terms and any exclusivity requirements

10 / 10
Our Recommendation

Lead With Entertainment.

Amplify With Paid Media.

Convert With Clear CTAs.

01

The Swami Knows

Our flagship UGC paid advertisement. A playful interruption-style video with Jared and The Swami, optimized for Meta ad performance and registrations.

Paid Ads Instagram Reels
02

Jared's Recommendation

An authentic Instagram Stories sequence that drives direct traffic to YourSwami through Jared's personal endorsement and trackable link stickers.

Instagram Stories Organic
03

Think You Know?

A recurring content series with entertaining back-and-forth between Jared and The Swami. Builds a recognizable, repeatable format audiences look forward to.

Collaborative Reels Series
YourSwami

The Swami Knows.
Now Let's Make Sure Everyone Else Does.

All creative concepts are proposals, not confirmed contractual deliverables.

Prepared by Melleka Marketing

melleka.com